Design study · Graduate theological school · California
One journey across three sites, purpose to enrollment
A concept unifying a seminary, its collective, and a related institute — three brands whose prospective students are often the same person at different stages.
Concept only. Facts come from the schools' published sites; this is not an official Pacific School of Religion, PSR Collective, or Kwaray website.
- Higher education website
- WordPress theme
- Pathway composer
- Ask surface
- HubSpot enrollment
- Multi-brand
PSR + Kwaray — open the working site
Case study overview
The problem
Three related organizations with three websites split a single audience. Someone drawn to the mission does not know whether they want a degree, a certificate, a course, or simply to be involved — and each of the three sites assumes they have already decided. The result is that the most interested visitors bounce between brands trying to work out which door is theirs, and enrollment loses them somewhere in the middle.
The approach
The three are unified into one journey from purpose to enrollment. A pathway composer runs over the real programs and courses across all three, so a visitor can assemble what fits rather than pick a brand first — which matches how this decision actually gets made. A single omnibox with answers covers the combined content, removing the need to know which site holds a given fact. Enrollment is progressive and HubSpot-shaped, so interest can be captured at whatever depth the visitor has reached instead of demanding a full application as the first commitment. Built as a real WordPress theme.
The result
Fifty-three routes spanning three previously separate sites, with a pathway composer over real programs and courses, deep search with answers, and a progressive enrollment path.
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