Design study · Venue campus · Minnesota
Nine venues, one address, two very different visitors
A venue campus concept for Duluth's waterfront, where a hockey crowd and a convention producer need the same site to behave completely differently.
Working concept built for RFP No. DECC-2026-WEB. Not the official Duluth Entertainment Convention Center website.
- Venue website design
- Event search
- Room matcher
- Multi-venue campus
- Accessibility
Duluth Entertainment Convention Center — open the working site
Case study overview
The problem
A campus with an arena, a theater, ballrooms, and convention space at one address has a navigation problem that neither audience forgives. Ticket buyers want tonight — what is on, where do I park, how do I get in. Event producers want capacity, floor plans, catering, and one person to talk to. Most venue sites pick one of those visitors and make the other one hunt.
The approach
The site runs both tracks from the front page without blending them. On the marquee leads with real upcoming events pulled from the venue's actual calendar rather than placeholder listings. Nine venues, one address gives producers a genuine comparison surface with floor plans and specs. The planner's desk asks for headcount and gathering type and matches it to a room, from a board meeting for eight to a banquet for 1,300 — replacing the usual capacity PDF with something that answers the question. Parking is treated as a real content problem, because at this site it genuinely is: the ramps connect to Duluth's skywalk, and saying park once, skywalk everywhere resolves a question every attendee has in one line.
The result
Eight routes covering events, venues, event planning, getting here, accessibility, and contact, with search across the campus and every listing drawn from the venue's real calendar.
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