HDC Agenda item 6A
Historic District Sign Proposal, Amended
Historic District Commission, Friday, January 9, 2026
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Saugatuck Historic District Signage Round 2 Concepts
Concept A Creative Studio | conceptacreative.com
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Historic District Signage | Round 2
Brand Essence Should communicate the boundaries of the district and reason for celebrating it.
Fresh Celebratory Timeless Sense of Pride
Concept A Creative Studio | conceptacreative.com
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Historic District Signage | Round 2
Round 1 Feedback 01. The font in Option 1 is highly readable but feels too modern. Option 2 has a charming, historic feel, but readability suffers. Takeaway: Explore a new font that balances clarity with a traditional aesthetic. 02. The weight of the illustrations in Option 3 at the bottom of the sign works well, but the illustrations feel overly branded and the icons too busy for this application. Takeaway: Find an alternative way to add personality and visual interest—something subtle and ownable to the Saugatuck area—without making it feel branded.
Concept A Creative Studio | conceptacreative.com
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