News and public information

A local voice with official clarity

Duck already has a lively public-information ecosystem. This concept gives Newsroom, E-news, Duck Tales, The Sitting Duck, FLOCK Academy, videos, and media assets a shared home.

The town is in on it

Duck can sound like Duck and still behave like serious civic infrastructure.

The official site already carries names like The Sitting Duck, Duck Tales, FLOCK Academy, and The Duck Herd. The redesign should keep that charm, then pair it with cleaner subscriptions, searchable archives, accessible media, and reusable alerts.

ChannelsNewsroom, E-news, printed newsletter archive, podcast, videos
MetadataAudience, department, topic, publish date, media type, source record
ReuseHomepage alerts, topic pages, email, RSS, social cards, search
Official Town of Duck town events graphic. Official Town of Duck beach conditions text alert graphic.

Media management

Public information assets should be searchable content, not forgotten uploads.

The RFP calls for media management and social integration. This page shows how current Town graphics can be tagged, described, reused, and made accessible across pages and channels.