Companies are using the information they have about you—your location, buying habits, and demographics—to set prices based on how much you’re willing or able to pay. This is known as surveillance pricing, and it can be both predatory and discriminatory.
3 research items · 1 bill
By now, you probably know that companies have amassed a treasure trove of data on you.
Egg prices have been a point of contention on and off for the past couple of years.
The 2026 bills on this issue. TechEquity Action, our 501(c)(4), leads the legislative work.
campaign
Companies are using the information they have about you—your location, buying habits, marital status, and demographics—to set a price based on how much they think they can get away with charging you.
Sponsored by TechEquity Action
| Bill | What it does | Author | Position | Outcome |
|---|---|---|---|---|
| AB 2564 | Surveillance Pricing Protection Act | Ward | Sponsored | No outcome reported |
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