Redesign concept. Built by Stoa to show what a modern, accessible Louisville Zoo website could be. It is not the Zoo's official site, which remains at louisvillezoo.org.

The State Zoo of Kentucky · Est. 1969

Hunt the living Zoo.

Type one clue. The site should pull animals, habitats, events, access details, tickets, and visit routes into one visible trail.

Synonym-aware: “tickets” finds admission, “big cat” finds lion, tiger, puma, and snow leopard.

African lion · photo: Wikimedia Commons (CC BY 4.0)

Hunt by sight

A gallery of faces before the first scroll

The rebuilt site should feel animal-first immediately: not a brochure with a few thumbnails, but a living collection visitors can recognize, search, and follow into a visit plan.

Note for reviewers

This is a working rebuild concept for the Louisville Zoo, built by Stoa (Website Rebuild and Ongoing Services). The palette is drawn from the Zoo's own canopy green; the photography is largely the Zoo's own, reused here in a clearly-labeled concept of the Zoo's site, with a few open-license stand-ins. Every page you can reach is real and runs in your browser, including a faceted Animal & Plant Finder over the Zoo's real roster, a synonym-aware site search, a live accessibility audit of the current site, and Spanish pages for the most common visit tasks. Ticketing, donations, and the events calendar would connect to the Zoo's existing systems (Accesso, its donation platform, and The Events Calendar) on a live build; those links are marked where they appear.

By the numbers

A whole world to discover

1,100+Animals in the collection
130Acres of gardens & grounds
1969Welcoming Louisville since
AZAAccredited by the AZA

Figures drawn from the Zoo's published pages on louisvillezoo.org.

Happening today

A day that updates as you move

Static pages are fine for facts; a great Zoo site should also help guests make the next good choice. This concept highlights the next keeper talk, feeding, or event moment from a staff-managed schedule.

Build a route around these

Today's trail

  • 10:30Wallaroo WalkaboutGood first stop with kidsAustralia
  • 11:15Big-cat prowlFind lion, tiger, puma, snow leopardFinder
  • 1:00Lorikeet feeding windowNectar cups when availableAviary
  • 7:00Wild Lights entrySummer lantern routeEvent

Illustrative schedule module; live times would come from Zoo staff tools.

Meet the animals

Find your favorite, by group, habitat, or how rare it is

The Animal & Plant Finder lets families and teachers browse the Zoo's collection and filter by animal group, exhibit zone, region of the world, or conservation status, all in the browser, no reload. Searching for "big cat," "endangered," or "Australia" just works.

A red panda resting on a branch.
Red panda, listed Endangered. Photo: Louisville Zoo.

What's on

Events all year

From summer lantern nights to the World's Largest Halloween Party, there is always something happening at the Zoo.

Summer nights

Wild Lights: Asian Lantern Festival

Hundreds of handcrafted, illuminated lanterns light the Zoo's paths after dark on select summer evenings.

June–August

Summer Zoo Camps

Week-long day camps at the MetaZoo Education Center connect kids with animals and conservation.

October

World's Largest Halloween Party

A daytime, family-friendly Halloween tradition running each October for decades.

See the full calendar

More than a day out

A conservation organization in your backyard

The Zoo takes part in AZA Species Survival Plan breeding programs and helps sustain one of only a handful of breeding populations of the black-footed ferret, North America's most endangered mammal. Every ticket and membership supports that work.

Our conservation work