Business Tips
· Business Tips
Failing to modernize your business model can result in losing your most valuable customers, just like what’s happening between the City of Pasadena and UCLA. Pasadena relied on a decades-old model built around the Rose Bowl. Meanwhile, UCLA’s strategic shift toward SoFi Stadium was predictable, yet Pasadena did not respond, innovate, or prepare. Now the city is in a desperate legal battle to retain a partner who already moved on.
Businesses face the same risk. If you ignore industry changes, customer expectations, and competitive pressures, you may lose clients before you even realize there is a problem.
The BBOP Center’s Tune-Up and Business Turnaround Service is designed to prevent situations like this from happening to business owners.
The legal dispute between Pasadena and UCLA is more than a stadium conflict; it is a powerful lesson in outdated business models. Pasadena depended heavily on UCLA games, but as the sports and entertainment market evolved, the city did not adjust its value proposition, pricing structure, or long-term strategy. When UCLA made a modern business decision, Pasadena was left scrambling.
Many small businesses experience the same challenge. Markets evolve. Customer expectations shift. Competitive threats grow. When you fail to innovate, your competitors step in, and your best clients walk away.
The BBOP Center works with business owners to stay ahead of change. Through strategic tune-ups, business model reviews, and turnaround planning, we ensure our clients never become the “Pasadena” of their industry.
Dr. Dennis Morrison serves as the Chief Economic Development Officer for the BBOP Center, a program of the Time for Change Foundation. With deep professional experience in traditional and alternative finance, small business development, entrepreneurial training, and economic revitalization, he has spent more than two decades helping entrepreneurs access capital and strengthen their operations. Dennis is recognized for his commitment to expanding SBA financing opportunities and fostering economic mobility for underserved communities.love and light wherever we go. After all, that's what it means to be part of the TFCF family. Thank you, from the bottom of our hearts, for being a part of this incredible journey with us. Let's keep shining bright and making a difference, one heart, one soul, and one community at a time.
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