Council Agenda item 9B
Brand Guidelines Prepared by Concept A Creative Studio
City Council, Tuesday, October 13, 2026
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City Council Agenda Item Report FROM:
Ryan Cummins, City Manager
MEETING DATE:
October 13, 2026
SUBJECT:
Brand Guidelines
DESCRIPTION: On August 24, City Council approved the recommended City of Saugatuck brand direction and logo as presented by Concept A Creative Studio. Since that time, Concept A has completed phase 4 of their scope of work: • Create and share brand guidelines outlining color, typography, usage guides, and application concepts. • Share templates for communications, presentations, and digital use, such as: Letterhead, Press Release Template, Memo Template, Business cards, Email signature standard, PowerPoint/meeting template, and social media graphics templates. Staff have reviewed the guidelines and templates and recommends approval. BUDGET ACTION REQUIRED: None. Dollars were budgeted for a firm to assist with a logo and branding refresh project. LEGAL REVIEW: N/A at this time. SAMPLE MOTION: Motion to approve the City of Saugatuck brand guidelines as prepared by Concept A Creative Studio.
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