Enrollment and conversion
Audit current flows, map HubSpot and auth handoffs, improve Request Info and Apply paths, define CTA/link standards, and instrument conversion events.
90-day implementation
Ship in the order the student feels the friction.
The work follows the RFP sequence: enrollment and conversion first, course enrollment and learning paths second, ecosystem IA and navigation third.
Ninety day delivery phases
Learning path clarity
Define course/pathway fields, validate pricing and sequencing sources, build course components, connect PSR programs to Kwaray learning paths.
IA and navigation
Ship navigation, site maps, ecosystem diagrams, redirects, SEO metadata, accessibility fixes, staff documentation, and handoff.
Systems to align
| System | Front-end job | Decision to validate |
|---|---|---|
| PSR WordPress | Templates, content fields, navigation, redirects, metadata, accessibility. | Which content types own degree, certificate, center, outcome, and admissions data? |
| PSR Collective / Kwaray | Course discovery, course page fields, learning paths, registration, first login. | Where do course price, format, sequence, and availability live? |
| HubSpot | Progressive forms, routing, workflow triggers, confirmation states, and analytics. | Which fields are truly required before follow-up? |
| Authentication | Account creation, recovery, confirmation, onboarding, and first-login prompts. | Where should login appear so it supports activation rather than blocking inquiry? |