Request Info
Ask only for what helps the next response. Route PSR, PSR Collective, and Kwaray interest cleanly in HubSpot.
Metric: submission rate
Put your why to work
Find the path from purpose to action.
A prospective student should not need to understand the difference between PSR, PSR Collective, and Kwaray before taking the next step. This prototype shows a clearer public journey built from their current content.
Source-backed visual lead.
Official PSR photography anchors the first impression; the new layer clarifies enrollment without replacing the existing identity.
Official PSR photography anchors the first impression; the new layer clarifies enrollment without replacing the existing identity.
First click prototype
What brings you here?
The first choice routes visitors toward the right PSR, PSR Collective, or Kwaray path without asking them to decode the ecosystem first.
Existing voices, clearer action
The product layer PSR is asking for.
The RFP asks for conversions, learning-path clarity, reduced friction, unified ecosystem experience, SEO, and better activation. Those goals become visible here as a path builder, course library, application flow, and current-site audit.
Request info to first login
One journey. Four measured moments.
Apply
Show degree/certificate fit, support save-and-return, and reduce duplicated decisions.
Metric: starts and completionsEnroll
Course pages show path, outcomes, format, duration, price field, sequence, and direct action.
Metric: enrollmentsActivate
Login and recovery are explained before the student is blocked by account setup.
Metric: first login in 24 hours